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Trade Marketing Expert

  • Full Time
  •  On-Site - Kolkata
  • 4 months
  • Project posted on: 13/08/2024

Trade Marketing Expert

  • Marketing
  • Trade and Shopper marketing

On-Site - Kolkata

Full Time

4 months

 13/08/2024

Assignment Details

Our client, world's largest producer of plastic water tanks. Is looking to engage with a Trade Marketing Expert for their project.

Roles and Responsibilities:
-Working closely with the Sales Organization to provide the marketing support as per business needs.
-To create Brand Visibility at the Point of Sales, OOH, & other Mediums.
-Customer engagement events and programs to plan and execute such as plumber meets, dealer meets, consultant, and contractors meets, etc.
-Product promotional activities plan and execution at ground level.
-Support sales organizations for creative requirements such as sales incentive schemes and other retail oriented activities
-Work closely with sales and category teams to support local events, exhibitions, retail activities.
-Plan and develop the POS such as product brochures, leaflets, flyers, Posters, danglers, gift items or other promotional items for retail counters and
-Deployment and execution of all the POSM through sales and regional marketing
teams.
-Managing designs and communication for BTL activities like dealer/ retailer shop boards, OOH, exhibitions, roadshows, conferences, and location events
-Tie-up with agencies and vendors for creative, digital media, branding and other promotional assignments.
-Handling and managing internal communication.
-Maintaining the brand guidelines in all communication and branding materials.
-Responsible for complete product basket under the brand.
-Generating marketing reports as per the organization practice.

NOTE:
Location-Kolkata
Duration- 4 months (Extendable)
Capacity- Full time

Skills Required

-Collaborative skills
-Planning, Tracking and analytical skills
-Good at in market execution of marketing activities
-Good at Excel & Power point
-Resourceful
-Good command over English and Hindi languages

About the Client

World's largest producer of plastic water tanks

Industry

Construction Materials

Minimum Experience:

4+ years

Additional Skills:

  • Public Relations
  • Channel Sales
  • event management
  • Offline Marketing
  • Brand Management
  • Channel Marketing
  • campaign management
  • strategy development
  • Brand Promotion
  • Internal communications
  • Brand & Shop-In-shop Merchandising

No of open positions:

1

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