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Head of Digital Customer Acquisition & Marketing

  • Full Time
  •  On-Site - Kochi
  • 6 months
  • Project posted on: 13/06/2024

Head of Digital Customer Acquisition & Marketing

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Marketing communications/promotions

On-Site - Kochi

Full Time

6 months

 13/06/2024

Assignment Details

Our client, a leading Indian Media & Broadcasting house is looking for a Head of Digital Customer Acquisition & Marketing.

-Strategic Planning: Develop and execute comprehensive digital marketing strategies to drive customer acquisition and growth across multiple online platforms e.g., LinkedIn
-Inside sales management
-Campaign Management: Oversee the creation, implementation, and optimization of marketing campaigns. Plan for Search Engine Optimization, Content Marketing, pay-per-click advertising
-Data Analysis: Utilize data analytics to monitor and measure the effectiveness of marketing efforts, making data-driven decisions to improve lead generation and lead qualification
-Team Leadership: Lead and mentor a team of digital sales from vendor partners, while enabling upselling opportunities to the existing customer base

Skills Required

-Proven track record of managing successful digital marketing campaigns and customer acquisition strategies, preferably within a telecom or technology-driven industry
-Experience in Inside Sales is a must
-Experience in leading and developing a team of marketing professionals, demonstrating the ability to mentor, motivate, and drive results to acquire customers
-Analytical and Strategic Thinking: Ability to analyze data and market trends to develop effective digital marketing strategies to target customers across verticals with the requirement of network service
-Development of content for marketing: Strategic approach to consistently create and share relevant content for Enterprise customers

About the Client

Leading South Indian Media Company

Industry

Media & Entertainment

Minimum Experience:

5+ years

Additional Skills:

  • Content Marketing
  • Digital Marketing
  • Inside Sales
  • Pay per click
  • Advertising
  • SEO
  • Campaign Management

No of open positions:

1

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