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Our client, a leading FMCG organisation, is looking to engage with a Brand Strategic Sharpening Consultant.
Complete Strategic Sharpening: US, Brazil and some of China/India/Indo (whichever is priority determined by line manager)
▪ Understanding where brand is today, to then embark into thinking how to sharpen it into the future
▪ Deep dive of QT and QL data available across key markets, categories and MB.
▪ Obtain POV of key partner researchers and agencies
Scope – Countries & Categories
▪ US: Masterbrand, SCL, Deos, Hair (4)
▪ Brazil- Masterbrand, SCL, Deos, Hair (4)
▪ China / India / Indo (Partial completion, prioritization determined by LM) - Masterbrand, SCL, Hair /Deos
- well-versed in brand management, strategy & marketing;
- well versed in fmcg
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FMCG
10+ years
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FMCG
Professional Services - Consulting
FMCG
FMCG
FMCG
FMCG
Insurance
FMCG
Pharmaceuticals
Apparel
Electricial Utilities and Power Producers
Personal & Household Goods
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