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Our client, a global FMCG company is looking to engage with a Brand Consultant. You will need to partner key marketing stakeholders in all their strategic, innovation, communication, and activation activities. You will support your line manager in driving Transformational Actions with your Business Partners. These actions will be rooted in Consumer and Market Insights. You will be responsible and accountable for all research work for your brand. This will involve working with multiple internal stakeholders (HIVE, PDC etc) and agency partners.
Key Responsibilities:
• Supporting the Brand Team to craft right marketing mix for each market (including pricing, positioning, product &; packaging)
• Work with Cross-Functional Project Team for delivery of project. (Including R&;D, SC, Finance, CMI)
• Support packaging development for the innovation
• Work with Brand team on product development and testing for the innovation
• Create communication for delivery along with innovation in each market (working in conjunction with CMI &; Creative Agencies)
• Be a part of 360-degree asset creation (TV, Print, POSM &; Digital)
Duration: 12 months
Capacity: Full time
Location: Mumbai (Onsite)
• Global brand/mix development with experience at interfacing with countries and driving execution
• Experience in FMCG/Personal Care/ Skincare
• Experience in new communication &; business models i.e. Digital centric communications, E-commerce, selective channel
• Analytical acumen, proven learning ability and can-do attitude.
• Strong bias for action with an ability to manage multiple projects simultaneously
• Strong on collaboration
• Ability to work autonomously in a fast-paced environment,
• 4-5 years of marketing / content / agency experience
• Should understand beauty & have a personal affinity towards the category
Leading global FMCG firm
FMCG
4+ years
1
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