Assignment Details
Our Client, a Leading FMCG organization, is looking to engage with a Junior Content Planner and Brand Strategist.
Key Responsibilities:
Content Strategy Development:
Collaborate with marketing and creative teams to create a comprehensive content strategy aligned with business goals to strengthen brand positioning. Conduct market research and audience analysis to guide content creation and identify emerging trends.
Content Planning and Execution:
Develop and manage a content calendar, ensuring timely delivery of content across platforms such as the website, social media, and email. Oversee the production of high-quality, engaging content, including articles, blog posts, social media updates, and multimedia assets.
Brand Strategy Implementation:
Assist in the development and execution of brand guidelines, ensuring consistent messaging and visual identity across all channels. Monitor brand performance and conduct competitive analysis to inform strategic adjustments.
Cross-Functional Collaboration:
Collaborate with designers, copywriters, and marketing teams to create cohesive and effective campaigns. Partner with sales and customer service teams to gather insights and feedback that refine content strategy.
Performance Tracking and Reporting:
Analyze content performance metrics to assess effectiveness and optimize future content initiatives. Prepare regular reports on brand and content performance, presenting insights and recommendations to stakeholders.
Skills Required
Skills Required:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in content planning, brand strategy, or related roles, preferably within a corporate or agency setting.
- Strong understanding of digital marketing trends, SEO, and content marketing best practices.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proven ability to manage multiple projects and meet deadlines.
- Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics, social media insights).
- Preferred: Proficiency in graphic design or video editing tools (e.g., Adobe Creative Suite) and familiarity with social media advertising and paid content strategies.
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12 month(s)
6+ years 
On-Site
