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Consultant-Partnership Marketing Manager

  • Full Time
  •  Remote - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 15/04/2025
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Consultant-Partnership Marketing Manager

  • Marketing
  • Marketing strategy and business planning
  • Brand management
  • Marketing communications/promotions

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bengaluru, Pune, Hyderabad

Full Time

6 months

 15/04/2025

Assignment Details

Key Responsibilities:


1. Activation Management & Execution

Lead, coordinate, and execute brand activations across multiple African markets in alignment with AFCON & WAFCON events.

Collaborate with local market teams and agencies to deliver creative, consistent, and culturally resonant brand experiences.

Drive implementation of Gift with Purchase (GWP) programs, in-store sampling, and omnichannel activations.


2. Stakeholder Management

Serve as the central liaison between marketing, shopper marketing, customer development (CD), supply chain, and local country teams.

Facilitate daily or weekly calls with internal and external stakeholders to ensure smooth execution and agile issue resolution.


3. Tracking, Measurement & Reporting

Own and manage the activation performance dashboard—tracking KPIs such as reach, sales uplift, ROI, etc., by country and initiative.

Monitor in-store readiness, stock availability, and activation quality in coordination with Business Development Managers (BDMs).

Provide ongoing recommendations to optimize activations based on real-time performance data.


4. Commercial Excellence

Ensure stores are campaign-ready: fully stocked, merchandised, and compliant with activation timelines.

Partner with CD teams to enforce planogram compliance and enhance shelf visibility.

Skills Required

Key Requirements:

4+ years of experience in brand management, trade marketing, or activation execution within the FMCG sector.

Strong project management and multitasking abilities with a proven track record in cross-market coordination.

Experience working in a matrix environment with cross-functional and cross-country stakeholders.

High proficiency in Excel, Power BI, or other data tracking/visualization tools.

Exceptional communication, negotiation, and stakeholder management skills.

Self-motivated and able to thrive in a fast-paced, high-pressure environment.

A passion for sports marketing and cultural engagement is highly desirable.

About the Client

Leading global FMCG firm

Industry

FMCG

Minimum Experience:

7+ years

Additional Skills:

  • ROI
  • Trade Marketing
  • Channel Marketing
  • Digital Marketing
  • Marketing Communications
  • Channel Partner Management
  • Analytics
  • Brand Management

No of open positions:

1

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