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FMCG Brand Consultant (Content)

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 10/02/2025
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FMCG Brand Consultant (Content)

  • Marketing
  • Marketing strategy and business planning
  • Brand management
  • Marketing communications/promotions

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 10/02/2025

Assignment Details

We are seeking an experienced Brand Consultant to strategize, manage, and execute content marketing initiatives for a Leading FMCG company The ideal candidate should have a strong background in brand content creation, digital marketing, and trend analysis, with an ability to drive engagement across multiple platforms.

 

  • Develop and maintain a content calendar to ensure timely and consistent delivery of content across various digital channels (website, social media, etc.).
  • Research and track trends in product and content marketing to enhance brand positioning and engagement.
  • Oversee the production and execution of high-quality content such as blog posts, articles, social media updates, and multimedia assets, ensuring brand consistency.
  • Assist in developing and implementing brand guidelines, ensuring uniformity in brand messaging and visual identity.
  • Analyze performance metrics to evaluate the effectiveness of content strategies and optimize future initiatives accordingly.
  • Use and manage a content repository for all A+ content, including assets for eCommerce and website platforms.

Skills Required

Required Skills & Experience:

  • 3-7 years of experience in content marketing, brand consulting, or digital marketing.
  • Proven expertise in content creation, storytelling, and social media strategy.
  • Experience in managing content calendars, production shoots, and brand identity.
  • Strong analytical skills to measure campaign performance and derive insights.
  • Proficiency in using content management tools, analytics platforms, and digital marketing trends.

Preferred Qualifications:

  • Background in beauty, skincare, or lifestyle brands is a plus.
  • Familiarity with SEO, content marketing tools, and influencer collaboration.
  • Excellent written and verbal communication skills.

About the Client

Leading global FMCG firm

Industry

FMCG

Minimum Experience:

4+ years

Additional Skills:

  • Channel Strategy
  • Digital Marketing
  • Social Media Analytics
  • Social Media Management
  • Brand Management
  • Brand Promotion
  • Content Development
  • SEO
  • Content Marketing

No of open positions:

1

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