Assignment Details
Our client is an multinational pharmaceutical companyand are looking to is engage an experienced marketing professional to lead the brand strategy and execution for its leader brand. The consultant will be responsible for developing, planning, implementing/executing, and tracking all the key brand plans for the brand portfolio assigned to meet the defined business objectives of sales, profit, market share and category/brand penetration.
Key Responsibilities :-
1. Develop Brand Strategies and Brand Plans
a. Ideation, development and execution of marketing campaigns that includes mass media, digital, outdoor & on-ground consumer activations and retail visibility initiatives.
b. Execution, Monitoring and controlling all ATL & BTL initiatives for the assigned brand portfolio.
c. Liaising with Creative & Media Partners: Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.
d. Responsible for development of Media briefs and tracking media deliverables with agencies.
2. Tracking Competitor Strategy
a. Coordinating with Research agency on relevant communication strategy of various brands based on various consumer researches across cities.
b. Analyzing the competitor activity through field visits and secondary data sources
c. Compilation of all brand and competitor related information
d. Competition analysis through consumer penetration data and retail data
3. Developing Competitive Strategies
a. Conceptualization and implementation of strategies to counter competition.
4. Responsible for Effective use of budgeting Norms
a. Allocation of budget for effective executing of marketing campaigns. Also, to keep a track on the same for proper utilization.
5. Understanding Brand trends
a. Thoroughly analyzing the brand sales month wise and identifying yoy growth pattern.
b. Analyze detailed market segmentation (including market research) to focus sales activities towards specific
markets.
c. Conduct consumer research, regarding consumption pattern, consumer feedback.
6. Execute Market development Inputs
a. Identifying virgin markets / weak markets & develop strategies to develop those markets.
b. Creating and allocation of sales support materials.
7. New Product Development :
a. Identify, develop, and launch new & existing concepts and products supporting the brand portfolio
Skills Required
- 5+ years of experience in marketing management.
- Proven track record of developing and executing successful marketing campaigns.
- Strong leadership and team management skills.
- Excellent communication and presentation skills.
- Ability to think creatively and outside of the box.
- Knowledge of market research methods and techniques.
Share
6 month(s)
5+ years 
On-Site
