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Consultant - Marketing & Brand Activation

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 24/07/2024

Consultant - Marketing & Brand Activation

  • Marketing
  • Marketing strategy and business planning
  • Digital marketing
  • Social media marketing (SMM)

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 24/07/2024

Assignment Details

Our client is an Indian multi-brand footwear retail company who help in developing and overseeing the implementation of marketing strategies that will establish the brand, raise awareness amongst the target audience.

Key Responsibilities :-
- Brand activation & BTL Strategy and execution - store launches and activation strategies in alignment with overarching marketing and branding goals.
- Influencer and Key Opinion Leader ( KOL ) marketing strategy, build communities and closely work with PR, Barter and Seeding initiatives.
- Work with event agencies to optimise cost and create innovation on ground experiences- launch and sustenance.
- Build and maintain a calendar of brand activation events for the team
- Negotiate and close deals with the agencies and vendors to get the optimized costs
- Collaborate and partner with the relevant brands and sneaker relevant events to reach out to the right audience
- Foster strong collaboration with cross-functional teams, including social media and Product, to ensure brand initiatives align with broader business objectives.

Skills Required

- 5+ years of brand activation or marketing experience
- Ability to manage brand campaigns
- Strong internal and external communication skills
- Great understanding of marketing metrics and marketing performance reporting

About the Client

An Indian multi-brand footwear retail company

Industry

Apparel

Minimum Experience:

5+ years

Additional Skills:

  • Public Relations
  • Brand Activation
  • Customer Engagement
  • Marketing Strategy
  • Store Launch
  • Brand Promotion

No of open positions:

1

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