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Our client, an American multinational consumer products company is looking to engage with a Insights Manager Consultant.
Purpose of this role:
As part of the Consumer Marketing Insights team, your primary focus will be to drive category and consumer understanding in the organization. This would include usage, attitudes, brand choices and positioning for our core brands. You will drive strategic insights spaces as well as be SPOC for brands in the portfolio.
Roles and Responsibilities:
● Develop in-depth consumer and category understanding –
○ Maximize learnings from segmentation and usage studies. These will be required
across demographic and behavior cohorts
○ What are the barriers to consumption growth (eg how can we drive more frequent
brushing in rural and night brushing in urban)
● Brand Choices/ Nuances Of Imagery/ What Is Expertise-
○ How do consumers perceive different brands, why do they choose different
brands across time (repertoire)
○ How can we build brand assets/ how do consumers think of expertise in the
context of brands
● Brand insights-
○ For the portfolio of assigned brands, drive specific projects depending on the
business need (concept
○ Flesh out brand spaces that can be leveraged by creatives and campaigns
Skills Required:
○ 7+ years of overall experience in CMI and research, ideally in CPG or similar
categories, with a focus on brand strategy, innovation, and communication
○ Min 5 years in CMI in marketing organization
○ Experience in both quantitative and qualitative research across a diverse toolbox
of research methodologies
○ Experience in scoping, implementing and delivering insights initiatives guiding
business decisions regarding innovation, communication strategy and
go-to-market execution
○ Experience in innovation insights would be a plus
.
FMCG
6+ years
1
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