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Consultant-Senior Digital Marketing Expert

  • Full Time
  •  On-Site - Hyderabad
  • 3 months
  • Project posted on: 28/03/2025
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Consultant-Senior Digital Marketing Expert

  • Marketing
  • Marketing strategy and business planning
  • Brand management
  • Marketing communications/promotions

On-Site - Hyderabad

Full Time

3 months

 28/03/2025

Assignment Details

Key Responsibilities:

Performance Marketing & Lead Generation:

Develop and execute ROI-driven digital campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn, etc.).

Optimize paid media campaigns for maximum lead generation and conversion.

Conduct A/B testing, audience segmentation, and retargeting strategies to improve campaign efficiency.

Brand Awareness & Digital Strategy:

Drive digital branding initiatives to enhance visibility and positioning in the real estate market.

Leverage SEO, content marketing, influencer partnerships, and programmatic advertising to boost engagement.

Implement marketing automation strategies for lead nurturing and CRM integration.

Market & Competitive Analysis:

Analyze market trends, customer behavior, and competitor activities to refine digital strategies.

Provide data-driven insights to optimize marketing spend and improve campaign effectiveness.

Collaboration & Reporting:

Work closely with sales teams, creative agencies, and technology partners for seamless execution.

Prepare detailed performance reports, dashboards, and strategic recommendations.

Skills Required

15+ years of experience in digital marketing for real estate in India.

Proven track record in managing performance marketing and awareness generation campaigns.

Expertise in Google Ads, Facebook/Instagram Ads, LinkedIn Ads, SEO, and analytics tools.

Strong understanding of real estate buyer behavior, purchase cycles, and sales funnels.

Hands-on experience with marketing automation tools and CRM platforms.

Excellent strategic thinking, analytical, and project management skills.

Nice to Have:

Experience working with luxury, commercial, or residential real estate brands.

Familiarity with MarTech and AI-driven marketing solutions.

About the Client

A top-tier management consulting firm

Industry

Real Estate Development & Operations

Minimum Experience:

15+ years

Additional Skills:

  • Retail & Visual merchandising
  • Social Media Analytics
  • Google Analytics
  • Marketing Communications
  • Digital Marketing
  • Content marketing
  • SEO
  • Channel Marketing
  • B2B Marketing

No of open positions:

1

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