Assignment Details
Our client is looking for a Market Development Specialist will spearhead Women’s Health and
Livelihood Alliance ( WOHLA ) efforts in designing, implementing, and scaling innovative and cost-effective products that drive the use
of high-quality family planning (FP) services, expand contraceptive options, and
address gender norms through our projects.
Key Responsibilities
1. Product Development and Innovation
Lead the design, implementation, and evaluation of innovative FP and SRH products that meet underserved needs, expand contraceptive choices, and integrate gender-responsive approaches across WOHLA’s initiatives.
Develop a comprehensive roadmap for product development, aligning with the unmet needs of target demographics and ensuring responsiveness to emerging trends in family planning and SRH.
2. Commercialization and Market Strategy
Develop and implement a strategic roadmap for the commercialization of FP and SRH products, aligning with market demands, competitive landscape, and WOHLA’s long-term goals.
Ensure all product strategies and launch plans adhere to regulatory requirements, addressing market readiness and sustainability in collaboration with cross-functional teams.
3. Partnerships and Ecosystem Development
Identify, evaluate, and establish strategic partnerships to enhance product visibility and distribution, ensuring partners align with WOHLA’s mission and quality standards.
Engage with diverse stakeholders including pharmaceutical companies, government agencies, common service centers, NGOs, and distributors to evaluate the viability of products and support sustained distribution and market reach.
Conduct risk assessments to understand and mitigate partner-associated risks, optimizing both impact and operational efficiency.
3. Performance Tracking and Continuous Improvement
Design a framework to monitor and evaluate the performance of products and partnerships post-launch, incorporating real-time data and feedback for continuous improvement.
Analyze feedback loops and leverage data-driven insights to refine strategies and improve product offerings to meet evolving market and user needs.
4. Regulatory and Market Compliance
Stay informed about and interpret relevant policies, regulations, and compliance standards that impact the FP and SRH sector, ensuring WOHLA’s products and strategies align with current laws and best practices.
Engage with regulatory bodies, staying abreast of policy changes that may influence market entry, distribution, or product lifecycle.
Skills Required
- Bachelor’s degree in healthcare management, business administration,
marketing and sales or related field. Master’s in healthcare or MBA
preferred
- Minimum 10 years of experience in healthcare preferably in sales,
marketing, or commercial roles
- Ability to function with a high degree of independence and latitude with
respect to policies, programs and issues related to his/her area of
expertise.
- Familiarity with USG FP/RH compliance and regulations, and gender
policy.
- Strong verbal and written communication abilities for stakeholder
engagement
- Ability to identify issues and develop effective solutions
Share
2 month(s)
4+ years 
Remote
