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Digital Go-To-Market Consultant

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 12 months
  • Project posted on: 26/08/2024

Digital Go-To-Market Consultant

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Marketing communications/promotions

On-Site - Mumbai / Navi Mumbai

Full Time

12 months

 26/08/2024

Assignment Details

Our client is a leading management consulting firm and are looking to engage with an experienced professional with expertise in digital go-to-market strategies, particularly in the banking sector, to lead our digital product and journey initiatives. The ideal candidate will have a proven track record in scaling digital business channels, including mobile apps and internet banking, across both online and offline platforms.

Key Responsibilities:
1. Lead the go-to-market strategy for digital products, journeys, and channels, focusing on scaling digital business initiatives.
2. Develop and execute comprehensive digital marketing campaigns, ensuring alignment with business goals and tracking their ROI.
3. Collaborate with cross-functional teams to drive the adoption and success of digital channels, including mobile apps and internet banking.
4. Monitor and analyze market trends, customer behaviors, and competitor activities to refine and optimize GTM strategies.
5. Ensure seamless integration of online and offline strategies to maximize customer engagement and business impact.

Skills Required

- Experience in digital go-to-market roles, with a focus on banking, digital lending, and channels such as mobile apps.
- Strong background in digital marketing, with a proven ability to create and manage campaigns that drive measurable business results.
- Demonstrated experience in leading digital initiatives within the banking industry, with a deep understanding of both online and offline customer journeys.

About the Client

A leading Management consulting firm

Industry

Professional Services - Consulting

Minimum Experience:

7+ years

Additional Skills:

  • marketing
  • digital business
  • GTM Strategy
  • Social Media Management
  • GTM
  • digital marketing
  • B2B Marketing

No of open positions:

1

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