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You will be part of a global product marketing team. The division is leading the industry in delivering highly available, innovative, sustainable, and resilient data center & IT Infrastructure solutions that optimize performance and safeguard data.
Key responsibilities:
Own end-to-end creation, distribution, and management of e-commerce content for new launches and existing SKUs
Collaborate with product marketing, design teams and syndication teams to ensure timely delivery and go-live of content.
Monitoring websites and user analysis of content
Write and outline content for e-commerce pages
Oversee the creation of content by graphic designers along with proofreading.
Monitoring the competition's e-commerce activities
Managing the overall online strategy for launches
Coordination and management of partnerships and co-marketing activities with syndication teams, and international e-commerce teams
Define e-commerce strategy for launches.
Execution of integrated digital marketing campaigns: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization
Researching and implementing content recommendations based on competitors, and ecommerce trends
Working with agencies and coordinating with them to complete projects.
Skill required:
- Prior work experience in e-commerce
- Prior work experience in IT infrastructure, energy management, AI, and related domains would be a plus
-Bachelor’s Degree in Marketing, Communication, or relevant fields; MBA preferred.
- At least 5 years of experience in E-Commerce, B2B Marketing, Digital Marketing, or Marketing Communication.
- Understanding of B2B marketing with a strong desire to learn more.
- Ability to work independently in a fast-paced, collaborative environment.
- Experience engaging with globally distributed stakeholders.
- Excellent spoken and written communication skills.
- Strong knowledge of digital marketing strategies, including SEO, SMM, Google search, and display advertising.
- Proficiency in analyzing data through web analytics tools, with knowledge of Google Analytics.
- Experience in managing agencies and drafting briefs to ensure project success.
- Ability to write persuasive content copy.
A leading global specialist in energy management and automation
Ecommerce/Online Retail
5+ years
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