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Consultant - Employer Branding

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 12 months
  • Project posted on: 17/09/2024

Consultant - Employer Branding

  • Marketing
  • Marketing strategy and business planning
  • Brand management
  • Marketing communications/promotions

On-Site - Mumbai / Navi Mumbai

Full Time

12 months

 17/09/2024

Assignment Details

Our client, a Global Personal Care Company is looking to engage with a Lead Consultant - Employer Branding.

Key Deliverables and KPIs:
1) Increase brand awareness & consideration among prospective employees
• Create and manage social media campaigns for campus students- attraction and amplification of various campus properties.
• Create and manage social media campaigns for experienced candidates’ attraction through conceptualizing and creating a 360 plan
• Partnerships with publishers/leading HR websites both online and offline, with an objective of brand awareness and engagement
• Leverage LinkedIn for Leadership series and other innovative engagements that foster leadership engagement with prospective talents

2) Maintenance & Updation of Careers Website Page
• Content curation & creation of digital assets for Careers India page: like videos & repositories of imageries to be created highlighting strong EVP
• Ensuring measurability of all Career India pages to analyze key metrics like website traffic, bounce rate, average time spent in a visit, no. of unique users etc. as a part of analytics reporting.

3) Increase advocacy with internal employees
• Creation of various digital assets & promoting to internal audience
• Social media promotions of complete gamut of HR initiatives like benefits & rewards, learning offerings

Skills Required

Skills required:
- An ideal candidate should have 8+ years of experience in Employer Branding
- Strong verbal and written communication skills.
- Knowledgeable in marketing and public relations and should be well organized, detail-oriented, and possess good time management skills.
- Should be able to do market research, analyze, and present results with clear insights.

About the Client

World’s leading cosmetics brand

Industry

Professional Services - Consulting

Minimum Experience:

8+ years

Additional Skills:

  • Market Research
  • Digital Marketing
  • Brand Promotion
  • Marketing Communications
  • Content Marketing
  • Direct Marketing
  • Channel Marketing
  • Content Strategy
  • Brand Alliances
  • Brand Management
  • Offline Marketing
  • Analytics

No of open positions:

1

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