Assignment Details
Our client, a Global Personal Care Company is looking to engage with a Lead Consultant - Employer Branding.
Key Deliverables and KPIs:
1) Increase brand awareness & consideration among prospective employees
• Create and manage social media campaigns for campus students- attraction and amplification of various campus properties.
• Create and manage social media campaigns for experienced candidates’ attraction through conceptualizing and creating a 360 plan
• Partnerships with publishers/leading HR websites both online and offline, with an objective of brand awareness and engagement
• Leverage LinkedIn for Leadership series and other innovative engagements that foster leadership engagement with prospective talents
2) Maintenance & Updation of Careers Website Page
• Content curation & creation of digital assets for Careers India page: like videos & repositories of imageries to be created highlighting strong EVP
• Ensuring measurability of all Career India pages to analyze key metrics like website traffic, bounce rate, average time spent in a visit, no. of unique users etc. as a part of analytics reporting.
3) Increase advocacy with internal employees
• Creation of various digital assets & promoting to internal audience
• Social media promotions of complete gamut of HR initiatives like benefits & rewards, learning offerings
Skills Required
Skills required:
- An ideal candidate should have 8+ years of experience in Employer Branding
- Strong verbal and written communication skills.
- Knowledgeable in marketing and public relations and should be well organized, detail-oriented, and possess good time management skills.
- Should be able to do market research, analyze, and present results with clear insights.
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6 month(s)
5+ years 
On-Site
