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We are seeking a highly motivated and experienced Performance Marketing Executive who will be responsible for managing and optimizing Amazon AMS campaigns, Flipkart ads, and Amazon DSP campaigns to drive sales, enhance product visibility, and maximize Return on Ad Spend (ROAS). This role requires a strategic thinker with a strong analytical mindset and a proven track record in performance marketing.
Key responsibilities:
Campaign Management: Plan, execute, and optimize Amazon AMS, Flipkart ads, and Amazon DSP campaigns to achieve sales and visibility targets.
Brand Growth: Drive on-platform brand growth through strategic display and performance marketing initiatives.
Performance Analysis: Monitor and analyze campaign performance metrics to ensure optimal ROAS and identify areas for improvement.
Collaboration: Work closely with the E-commerce Head to align marketing strategies with overall business goals.
Daily Analytics: Drive daily analytics to track ad growth and performance, providing actionable insights and recommendations.
Tracking & Reporting: Develop and maintain trackers to monitor product visibility and campaign effectiveness.
Budget Management: Manage and allocate budgets effectively to maximize campaign performance.
Market Research: Stay updated with the latest trends and best practices in performance marketing and e-commerce advertising.
Skill required:
- Experience: Minimum of 3 years of experience in performance marketing, specifically with Amazon AMS, Flipkart ads, and Amazon DSP campaigns.
- Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Tools: Proficiency in using performance marketing tools and platforms.
- Communication: Excellent communication and collaboration skills.
- Location: Must be based in or willing to relocate to Mumbai.
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Ecommerce/Online Retail
3+ years
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