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Marketing Expert (BFSI)

  • Full Time
  •  Hybrid - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 18/12/2024

Marketing Expert (BFSI)

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Digital marketing

Hybrid - Mumbai / Navi Mumbai

Full Time

6 months

 18/12/2024

Assignment Details

Our Client, a provider of comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments is looking to engage with a Marketing Expert having Experice in BFSI industry especially insuarance for a project.


Roles and Responsiblities

 


1. Channel marketing lead  (Proprietary – Direct Sales Force & Direct Marketing) 

  • Conceptualisation and execution of marketing, product and sales campaigns to support the channel. 
  • Support to all business channels for all marketing collaterals to enhance growth in business and targets. Translating business objectives, market opportunities and portfolio of offerings into a cohesive, audience - centric buying journey. 
  • Collaborate with Agency channel and set up a quarterly calendar leading to a synchronised output. Product campaigns to be leveraged for all channels.
  • To ensure all the pre and post-sales support and services to the advisors along with the team. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.


2. Customer Communications for data base (media campaigns, social media and dashboard ownership)

  • Ensure superior customer experience and servicing by developing Videos, Emailers and SMS and support product launches. 
  • Roll out customer connect programmes to build affinity with our customers. 
  • Start campaigns to target renewals and retention programmes. 
  • Managing marketing activities or events to raise brand awareness among customers and increase in persistency. 
  • Develop videos, mailers & SMSs win back campaigns, upsell, cross sell and promotional activities
  • Leads management – complete ownership of monitoring, reporting and coordinating with the strategy team

3.Assisting functions/departments with marketing collaterals

  • Assist various function with internal emailers, felicitation requirement, program launches etc 
  • Co-ordinate with distribution function to implement initiatives to support sales
  • Coordinate with advertising & other agencies to develop suitable initiatives 

 

NOTE

Location- Goregaon, Mumbai

Capacity- Full-Time (Hybrid - 3days WFO)

Duration- 6 Months (Extendable)

Skills Required

  • Strong written/ communication skills
  • Creative thinker
  • Understanding of the consumer
  • Complete control of operations related assistance required by various department
  • Deadline oriented for all communications and branding required
  • Well versed with word, excel and PowerPoint skills
  • Ability to execute
  • Understanding of creatives, its formats, sizes, fonts understanding etc. 
  • Behavioural competencies
  • Good networking skills
  • Planning Abilities
  • Operations capabilities 
  • Functional competencies (ideal)
  • Market knowledge
  • Functional understanding 

About the Client

Provider of comprehensive suite of financial solutions across Loans,
Investments, Insurance, and Payments.

Industry

Insurance

Minimum Experience:

8+ years

Additional Skills:

  • Digital Marketing
  • Public Relations
  • B2C Marketing
  • Advertising
  • SEO
  • Social Media Management
  • Marketing Communications
  • Customer Management
  • Media Application
  • Direct Marketing
  • campaign
  • BFSI

No of open positions:

2

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